Many PowerPoint users don’t like to use the prefabricated layout choices for slide headlines and text that come with the program. Rather than change their attributes (font, font size, style, position, borders, and so on), these users simply ignore them, adding a new text box every time they need a place to put their...
I always cringe a little when I’m listening to a pitch team from a medical agency refer to physicians as “docs” — as in, “These docs say they’re only interested in efficacy”. How about, “physicians”? “Medical professionals”? Or even, “doctors”? What’s wrong with “doc”?...
Let’s all ban the phrase “yes, but” from the English language. Remember how you felt the last time someone yes-butted you? Didn’t really feel like a “yes” in any meaningful way, did it? Rather, it probably felt like your concerns or interests were being...
Once your prepared remarks are over, it’s your client’s turn. How your team answers tough questions and challenges – and how it behaves when answering – can make or...
“Not everything than can be counted counts, and not everything that counts can be counted.”
CBS News is catching up with decision scientists who recognize that emotions drive decisions more powerfully than logic—and that too many choices may dissuade consumers from choosing anything.
