This blog will be about the art of pitching business.
Its primary focus will be advertising and PR agencies, but I hope it will also be useful to people in other service industries who pitch creative communication ideas. For example, I imagine architecture firms, design firms, training companies, and medical education companies will find useful ideas on this page.
I hope to have fun, stir up some controversy, and help people think through what’s always an exciting and complex challenge: how to work as a team to persuade.
I’ll be posting links to sites that intrigue me or add value. I welcome comments, concerns, critiques and the occasional accolade.
Thanks for visiting!
