An advertising agency recently asked us to review one of their presentation decks after the fact, to see if we could help them understand why their pitch had failed. The deck was a bit complicated and busy, but probably no more so than the winning agency’s. And the creative work was clear, fresh, and...
Want to know how expert you are at making pitch presentations–or where you should focus your efforts to improve? This self-assessment can help. When you make a presentation to a group of prospective clients: (F1) Do clients typically like you within moments after you begin your presentations? (F2) Do you smile and seem happy...
I was leading a skills workshop recently at a Manhattan-based PR company, and I asked the group, “What’s your biggest fear about presenting?” “Blanking out,” said a young woman. Someone else added, “Not remembering what I planned to say. Losing my place and just standing there.” The rest of the room nodded, as they...
New business, like so many other endeavors, benefits greatly from a team approach. But each team member has to understand his or her role, and the roles of others. Otherwise, misunderstandings, overlooked tasks, and other inefficiencies can compromise your new business success. Relatively few agencies, even big ones, have a senior executive assigned exclusively...
(picture source: iStockphoto) In just a little over two decades, PowerPoint has become the software program pitch presenters most love to hate. Relied on for the speed with which it allows slides to be created and revised, ‘slideware’ is also widely reviled for the design horrors, bullet-riddled text, and mind-numbing excesses of data it...
