It was big news last week that Johnson and Johnson is looking to consolidate its pharmaceutical brands with one or two agency holding companies. Bad news for independent agencies. And probably for J&J brands, too. Holding companies are to advertising what HMOs are to medicine: high-volume, low-quality, low cost deals. Within any HMO are...
Monthly Archives: July 2008
What other professionals can do that you can’t
Doctors, lawyers, engineers, architects, accountants: These professionals can all do something you probably can’t: They can hire an ad agency. If you run a Med Ed, interactive, PR, or Managed Care unit in a communications network, you can’t go out and hire an ad agency. It’s against network rules. You’re permitted to occasionally borrow...
