With markets and investment firms collapsing right and left, it’s hard to find anyone with a good word for the investment world. But to a team preparing a pitch, Wall Street and international bourses can be a treasure trove of information about competitive strategies for products you’re pitching. And the smaller your client, the...
How many spec ads does it take to win a pitch–one brilliant concept, three that span a range, or ‘wallpaper’ that covers the room? Few questions seem to get agency folks riled up more than this one. Your PitchSmarter reporter recently posted the question on LinkedIn, and the answers, often passionately stated, ranged (raged?)...
