Monthly Archives: November 2008

Five ‘quick wins’ that can strengthen an agency in a recession

November 30, 2008
By Rob Buccino
Five ‘quick wins’ that can strengthen an agency in a recession

It’s a good time to shore up your agency’s defenses. As the current tsunami of economic bad news washes over agency after agency, venerable agency brands are being swept away like so many sandcastles. When Johnson & Johnson’s $100 million agency consolidation results were announced last month, for example, the death knell rang for...

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