Dear PitchSmarter: Help! A potential client sent a Request For Proposal (RFP) asking me to list every darn client we’ve worked with for three years running, AND how much they spent! That info seems very private. How much should I tell them? Feeling Naked In New Jersey Dear Naked: Ask a law firm for...
Monthly Archives: December 2008
Who’s on first?
Does it matter whether you’re first, last, or in the middle when you’re among several firms making a pitch? It shouldn’t, but it does–quite a lot. The first option. Some agencies like to go first. Clients are more attentive early on, they figure, before they’ve heard the same customer insights, market data, and positioning...
