Dear PitchSmarter: We presented one of our agency’s best case studies to a client—then they told us another agency had just presented them the same case! How do we protect our reputation, and our work? Red-faced and Furious Dear Red: Somebody once said success has a thousand parents, but failure is always an orphan....
Monthly Archives: January 2009
Call your agency. How does it feel?
A firm I know recently got a hefty assignment on a brand, without a pitch, because the brand’s existing agency was unresponsive. Multiple emails and voicemail messages from the brand manager to the brand’s agency of record had gone unanswered… initial discussions about the project weren’t followed up on… and the brand manager’s time,...
Filler up?
You know, Caroline Kennedy—uh, for those born after 1980, she’s, like, President John F. Kennedy’s daughter and a potential replacement in the Senate for the New York seat being vacated by Hillary Clinton—recently, uh, helped cast a spotlight on ‘filler words’, those articulated pauses that make so many public speeches painful for audiences to...
