Daily Archives: January 10, 2009

Call your agency. How does it feel?

January 10, 2009
By Rob Buccino
Call your agency. How does it feel?

A firm I know recently got a hefty assignment on a brand, without a pitch, because the brand’s existing agency was unresponsive. Multiple emails and voicemail messages from the brand manager to the brand’s agency of record had gone unanswered… initial discussions about the project weren’t followed up on… and the brand manager’s time,...

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Filler up?

January 10, 2009
By Rob Buccino
Filler up?

You know, Caroline Kennedy—uh, for those born after 1980, she’s, like, President John F. Kennedy’s daughter and a  potential replacement in the Senate for the New York seat being vacated by Hillary Clinton—recently, uh, helped cast a spotlight on ‘filler words’, those articulated pauses that make so many public speeches painful for audiences to...

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