A lot of people are talking about Twitter, the 140-character social networking phenomenon. While opinions are divided about whether it’s a complete waste of time or the next wave in interpersonal connections, there are ways new business pitch teams can use it to help get an edge on their competition. For those who don’t...
Monthly Archives: March 2009
Where should your pitch dollars go?
With the economy in the doldrums, agency leaders have to watch every penny. Yet nobody ever won a pitch by cutting costs, and the arms race of pitch spending seems far from over. Indeed, with pitches fewer and far between, some agencies now spend more than ever pitching new business, reasoning that in this...
