Earlier this year, five agencies pitched a pharmaceutical account over the course of two days. By the end of the second day, one of the agencies got the call: “Congratulations—we’ve assigned you the account.” The reason: according to my source, of all the agencies that pitched, it was the only one that had included...
When you make the CEO look good, you end up looking pretty good yourself. That doesn’t mean it’s easy. Everybody who’s worked on more than a few pitches or at multiple agencies has his or her favorite CEO horror story to tell. Mine happened quite a few years ago. The pitch was in the...
Dear PitchSmarter: We have a “friend of the business” who is helping generate new business leads for us. She has her own non-advertising company, but has helped sell us to prospective clients. She even help set up our initial meet & greet. We want to give her compensation for this but are having a...
Dear PitchSmarter: Last week’s pitch was a nightmare. Our laptop’s power cable didn’t reach the outlet, the boss tripped over the projector, the boards fell off the easel, and we looked like a Three Stooges comedy routine. How do we prevent a repeat performance? — Moe in Milwaukee Dear Moe: Simple solution: Make a...
