Dear PitchSmarter: We have a “friend of the business” who is helping generate new business leads for us. She has her own non-advertising company, but has helped sell us to prospective clients. She even help set up our initial meet & greet. We want to give her compensation for this but are having a...
Dear PitchSmarter: Last week’s pitch was a nightmare. Our laptop’s power cable didn’t reach the outlet, the boss tripped over the projector, the boards fell off the easel, and we looked like a Three Stooges comedy routine. How do we prevent a repeat performance? — Moe in Milwaukee Dear Moe: Simple solution: Make a...
