“Vision trumps all other senses.” – John Medina, Ph.D, Brain Rules, (Pear Press, Seattle, 2008.) Within your brain’s occipital lobe (put your hand on the back of your head) is your visual cortex—the place where your mind makes sense of what your eyes take in. Brain scientists such as John Medina call it “the...
1. Run a PowerPoint or Keynote presentation in front of clients for the first time on a particular laptop computer. 2. Misspell any name—product, client, or company. 3. Take a phone call from another client. 4. Leave your cell phone’s ringer on. 5. Check email, Tweet, Facebook, IM, or do anything else that involves...
Dear PitchSmarter: Whenever our team presents to clients, we always use the first person plural pronoun (“we”). We do this whether to describe recommendations for the client, as in, “We need to build our market share”, or to make commitments, eg, “We’ll get a pricing proposal to you by Thursday.” Is it just me,...
