CBS News is catching up with decision scientists who recognize that emotions drive decisions more powerfully than logic—and that too many choices may dissuade consumers from choosing anything.
Monthly Archives: April 2010
Are your pitches ‘emotionally competent’?
Here’s surprising, even shocking news from neuroscience that may sadden many a new business presenter: Unless your pitch evokes strong emotion among your audience, it’s likely to be almost instantly forgotten. “Emotionally competent stimulus”, or ECS, is just one of the gems I found while reading John Medina’s Brain Rules (Pear Press, 2008), a...
The Delicate Art of Critiquing Pitch Creative
I have a modest proposal I’d like to make, in the interest of making your pitches more successful (and your celebrations more festive). As both a successful former creative director and an effective New Business director, I trust I have the credentials and experience to support the merits of this. Here’s the idea: Ban...
